Britains Ltd: North American Indians

The inclusion of cowboys and Indians in the Britains company's range came about in 1908 respectively, with the onset of moving pictures. Before the advent of television, many children made weekly trips to the cinema where the program included American films and serials with cowboys and Indians. The serials were left in a 'cliff hanger' situation to ensure a return visit the following week. Consequently, cowboys and Indians became a prominent feature of children's games. The influence and popularity of the American Wild West saw it continue to spread into our popular culture via radio and later television not through only toy model cowboys and Indians but also through toy guns, bows and arrows, dress ups, and tents. These North American Indians produced by Britains in 1908-1935 are presented at MAAS museum (Australia) collection.